For individuals​

​Most middle aged people feel they should be doing more for their strength to protect their long term health, but are often overwhelmed or bemused by a sea of miss-information. This has led to a preference for endurance over strength activity, which decreases our chances of health and independence in old age. 'Stronger' provides a tried and tested no-nonsense pathway to a stronger older age defined by health and independence. Giving peace of mind and confidence via getting your steps AND reps, thus achieving the older age health you deserve. 

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For Health promotion projects,  Health and Fitness industry & professionals

​David has decades of experience of leadership in innovative healthy ageing projects public healthy projects. Historically, the fitness industry has been dominated by images and messaging promoting aesthetic goals that most mid-lifers will not identify with or indeed benefit from. Stronger online provides the fitness industry and its professionals with consulting and mentoring services to better serve those middle aged customers on their journey of optimal ageing. In turn activating more mid-lifers onto their journey to a stronger future. 

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​For Media

News and media often promote trends and fitness fads that do not best serve the  long term health needs of our middle or older age populations. We live in an ultra convenient  age in which movement has become optional and older age frailty accepted as the norm.  David provides main stream media brands with trusted and actionable information aimed at reversing this narrative to promote older age strength, resilience and independence.